Summer brand activations that drive traffic, content, and CRM growth
Colour Edit gives shoppers a fast, personalised colour analysis that brings experience and engagement to your space. It captures leads, creates content, and increases shopper confidence during peak season.
Shopping Centres
Increase foot traffic, dwell time, and drive engaged shoppers to retailers.
Fashion Retailers
Lift conversion, improve sell-through, reduce returns, and guide shoppers to the colours you have available now that suit them.
Corporate Teams
Offer a high-engagement styling activation for team events, wellbeing days, and staff experiences.
Proven Impact
- 270 shoppers analysed at Bondi
- 100 percent email opt-in rate
- Steady engagement that attracted new foot traffic
- High share rates across Instagram and TikTok
Petal & Pup Summer Pop-Up
Colour Edit analysed 270 shoppers across one activation. Every result captured an email address and a personalised palette that can be used for marketing. The activation created continuous interest, pulled in new shoppers, and drove strong flow to purchase.
Minimal Footprint: 20 cm x 40 cm
The experience is self-serve. No staff required
Packages from $2,600
We handle delivery, setup, testing, and pack-down in under 60 minutes
25 to 40 shoppers per hour depending on traffic and placement
Works in bright and low-light environments with controlled lighting
See the experience in action
What Colour Edit delivers
More dwell time and movement
The booth creates steady queues and visible activity, drawing in new shoppers and improving circulation across your centre or store.
Higher conversion and confident buying
Shoppers who know their colour palette purchase faster and with more certainty, which reduces hesitation and returns.
CRM growth with valuable first-party data
Every scan captures an email address and seasonal palette with full consent, supporting targeted campaigns, retargeting, and ongoing segmentation.
Natural social content
The experience is personal, visually interesting, and naturally shareable across social channels.
Fully turnkey
We handle delivery, setup, maintenance, and support, making it easy to host the activation with no operational lift.
How Colour Edit Works
1. Scan
Shoppers scan the QR code to open the Colour Edit page and enter their email address. Fast, frictionless, and self-serve.
2. Snap
They place their phone on the stand and take a photo using our state-of-the-art light ring, capturing their true tones with accuracy.
3. Analyse
Our AI colour analysis technology examines their unique mix of pigments to determine their best seasonal palette.
4. Shop
Instantly, their personalised palette is delivered to their inbox, making it easy to shop your colours that suit them.