Colour Edit: Give every shopper instant colour confidence
Give your customers access to AI colour analysis on your site. Boost engagement, increase conversion, reduce returns, and help customers buy the colours that actually suit them.
How Colour Edit Works
1. Start
Shoppers click the Colour Edit entry point on your site and enter their email address. Fast, simple, and mobile-friendly.
2. Snap
They take a photo using their phone or laptop camera. Our built-in guidance helps them capture an accurate image in any setting.
3. Analyse
Our AI colour analysis technology examines their unique mix of pigments to determine their best seasonal palette.
4. See
Instantly, their personalised seasonal palette is delivered straight to their inbox,
making it easy for them to shop for colours that suit them.
Why retail partners choose Colour Edit
Boosts conversion
When shoppers know their colours, they make faster, more confident purchase decisions.
Reduces returns
Colour confidence reduces the biggest invisible driver of returns.
Increases full-price sell-through
Shoppers trust their choices and buy without waiting for discounts.
Expands product visibility
Customers discover colours and categories they would normally skip.
Enhances your personalisation engine
Pairs perfectly with your existing AI or recommendation tools.
Delivers valuable first-party data
You receive colour profiles tied to customer emails, supporting segmentation and CRM campaigns.
Lightweight, done-for-you integration
We handle setup, configuration, and testing for you.
Simple embed
That fits into your existing UX with no redesign needed.
Mobile-first
Optimised for shoppers browsing on their phones.
Works with your stack
Compatible with all platforms and custom builds.
Secure and compliant
All data is handled securely and meets Australian Privacy Act requirements.
Keeps shoppers on your site
Customers complete everything onsite, then automatically receive their palette by email.