In‑Store Colour Analysis That Increases Conversion, Spend, and Customer Database Growth
An AI‑powered, self‑serve colour analysis experience designed for fashion retailers — helping everyday shoppers buy with confidence, increase basket size, and improve sell‑through, with no operational lift for your team
Self-serve experience - no staff required
Fully managed and retailer‑ready
Palettes customised to your range
CRM‑ready data you can use
Designed to fit any retail space
Installed and live in under one hour
The Impact In‑Store
20–40% conversion uplift
5–30% increase in average order value
Capture up to 120 qualified leads per hour
A stylist on the floor — without additional staffing costs
100% email opt‑in with a 98% open rate
See the experience in action
What Colour Edit delivers
Increased dwell and visible in‑store activity
Creates steady queues and customer movement, drawing attention and encouraging discovery.
Higher conversion and order value through confident buying
Shoppers who understand their colours spend more, purchase faster and with more certainty, reducing hesitation and returns.
CRM growth with valuable first‑party data
Every scan captures an email address and seasonal palette with full consent, ready for targeted campaigns and retargeting.
Natural, shareable social content
The experience is personal, visual, and designed to be shared organically across social channels.
Fully turnkey, always‑on experience
We handle delivery, setup, maintenance, and support with no operational lift for your team.
Customised to your range
Palettes are mapped to your current stock and updated regularly to reflect new arrivals and seasonal priorities.
Ongoing performance reporting and insights
Clear visibility into usage, outcomes, and impact over time.
CRM Ready Data from Every Interaction
Email address captured with clear consent
Personalised seasonal colour palette result
Data is shared securely and ready for CRM use, retargeting, and campaign planning — making Colour Edit a practical in‑store sales and data tool, not just an experience.
How Colour Edit Works
1. Scan
Shoppers scan the QR code to open the Colour Edit page and enter their email address. Fast, frictionless, and self-serve.
2. Snap
They place their phone on the stand and take a photo using our state-of-the-art light ring, capturing their true tones with accuracy.
3. Analyse
Our AI colour analysis technology examines their unique mix of pigments to determine their best seasonal palette.
4. Shop
Instantly, their personalised palette is delivered to their inbox, making it easy to shop your colours that suit them.