Why we're here

At Threadicated, we believe when you feel good about yourself you can achieve greatness. We're here to help men and women like you, feel good about yourself every day when you get dressed. So you can go out with confidence and style, to achieve what is important to you. We believe style is not defined by your age or size, it is defined by you, and we help you find that. We are motivated to make your world better with every piece we hand-select and send you.

How we got here

Founder Danielle Johansen, set out with a mission to make it as simple, and easy as possible for people all across Australia to feel good about themselves, and find clothes they love. She, wanted to make personal style accessible to everyone no matter what corner of the country they are in, their style, shape, or budget.

Danielle, tested and tweaked the service on family and friends and shipped Threadicated’s first parcel from her North Sydney apartment in 2019. Since then, they’ve brought together their advanced fit and style technology with a dedicated team of experienced stylists to style thousands of men and women across Australia.

Our talented stylists

At Threadicated, we are proud to work with some of the most talented and dedicated fashion stylists in Australia. Our fashion experts are driven to learn about your unique lifestyle and taste, to find the perfect pieces for you.